I set out to capture the essence of cycling lifestyle for Lucky Bastërds with a photo shoot to showcase their cycling cap, "Leggero," a lightweight summer cycling cap.
It was a team effort from planning to execution, every step of the journey from scouting locations, coordinating logistics. and harnessing the power of natural light, we worked tirelessly to capture the essence of urban cycling culture.
The Forum area provided the perfect backdrop for our shoot, for a series of captivating lifestyle photographs. As golden hour bathed the city streets in a warm glow.
The result? A collection of photographs that transcend mere product promotion, inviting viewers into a world where cycling is not just a sport but a way of life.

Check out the project gallery Lucky Bästerds